There are 2X as many mobile phones than there are internet users of any kind
There are 3X as many mobile phones than there are personal computers
There are more mobile phones than credit cards, more mobile phones than TV sets
It is the only digital gadget carried by every economically viable person on the planet; it takes an average of 26 hours for a user to report a lost wallet. But the average time taken to report a lost mobile phone is just Association, September 2005; Unisys]
Mobile isn't about virtual reality, it's about an enhanced here and now - tying information and computing power into our real world rather than shackling us to desktop PCs. It's about feeling close to my friends whilst I explore the world or looking up the name of "that actress" in mid-conversation.
This technology is at its best when it's almost invisible: through delightful mobile experiences.
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